the Floral Journal

An everyday guide to all things flowers, The Floral Journal is all about flower care, DIY floral projects, holiday gift ideas, and more.

Celebrate Friendsgiving in Style

Celebrate Friendsgiving in Style

A spin on traditional Thanksgiving meals, Friendsgiving is the perfect occasion to gather with friends during the season of thanks. Check out how we styled this holiday tablescape with florals in a fresh new palette.

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About Our Roses

About Our Roses

With a rainbow of colors, varied selection of sizes and a myriad of intriguing varieties, it’s easy to see why roses are the most popular flower in the world. Their delicate and beautiful appearance makes them universally loved,...

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